Theme Group | Creative & branding agency in Reading, Berkshire

0118 921 5464

[email protected]

CREATIVE.

Developing new brands, breathing life into tired ones, crafting brochures that generate increased ROI or developing ad campaigns that demand attention – we’ve been successfully doing it all for over 20 years. It’s who we are, it’s what we do, it’s in our DNA.

BRANDING.

From crafting new brands to redefining existing ones, we know how to clarify and communicate your brand. Since opening our doors in 1995, we have worked with a diverse portfolio of businesses of all sizes and across a huge range of industries.

All of our projects are built on solid foundations – an in-depth discovery meeting to learn everything about you, your industry and your competitors allows us to create a brand story that is so much more than just a logo. The resulting creative will speak to your target audience, convey your company ethos and drive business.

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BROCHURES.

A successful brochure should be built on a robust strategy to ensure usability is at the forefront. Buyer journey is not something we take lightly when embarking on a brochure design project; previous brochure editions, competitor collateral and customer research all help us map out the best solution to any challenge.

The result is a brochure that looks great and drives unparalleled revenue by making it easy for your customers to find what they’re looking for. It’s a methodology we’ve employed in the design of countless brochures across a range of industries – and it’s one that never fails to deliver results.

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DIRECT MAIL.

In an age of increasing demands on your customers’ attention, your direct mail needs to work harder than ever.

Direct mail doesn’t need to be your standard postcard struggling to get noticed on a doormat. By getting to know your business and your audience, we’ll devise a strategy to ensure your DM will always stand out.

We’ve done it all, from classy to controversial, and we’re always looking for innovative ways to shout your message.

Theme works in partnership with their clients. They get under the bonnet and get to know your business and your challenges, which means their creatives always deliver.

ANDREW MUTCH - CHIEF CUSTOMER OFFICER (EMEA), BPA QUALITY

PACKAGING.

Whether it’s instilling a sense of intrigue with a targeted corporate package or creating a stand-out factor for FMCG battling for attention on a shelf, every good packaging project starts with the same foundations.

Emotional engagement, simplicity, visibility and more must all be achieved in a matter of seconds – often with very little room to manoeuvre – and this can only be achieved by careful consideration.

Shelf presence, knowing when to go with the industry norm and when to break the rules, and a thorough understanding of any legislative considerations are all vitally important ingredients in every packaging project we undertake.

And because we’re a full service agency we can go beyond the visual aspect, sourcing suppliers and co-ordinating distribution if necessary.

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ADVERTISING.

The methods for communicating your message are constantly evolving, and for the last 20 years we’ve embraced every new innovation.

We’re equally at home putting a fresh spin on traditional press ads as we are creating eye-popping vehicle wraps, animated digital billboards and fully integrated online campaigns.

EXHIBITION & POS.

When it comes to presenting your brand on a larger scale, bigger is only better if it’s well executed. Every year, 1000s of exhibition stands and POS goes unnoticed.

But it doesn’t have to be this way. From an entire hotel room at Canary Wharf and an interactive Jensen Interceptor Mk I FF at the NEC Car Show through to Valspar POS units seen in B&Q branches across the UK we’ll help you make your presence felt!

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OTHER SERVICES.

DIGITAL.

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STRATEGY.

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