Interactive email - Theme Group

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INTERACTIVE EMAILS.

Don’t settle for the same old eshot features. Grab visitors’ attention with some great extras and enjoy even more email success.

BURGER MENU.

We’re all used to seeing the ‘burger menu’ on websites – whether on all versions of a site or just on the mobile version. Wouldn’t it be great if you could add that same menu layout to your emails, giving your users more navigation options and ensuring a consistency across platforms that hasn’t been possible in the past.

Please note: This feature works on the most capable email clients, and will account for at least 50% of recipients on most email lists. When it’s sent to someone whose email client doesn’t support it, they’ll be shown an attractive, graceful fallback option that will still look fabulous.

The image shown here is just for illustrative purposes – you sadly can’t do your Christmas shopping by clicking any of the links!

INTERACTIVE HOTSPOTS.

Interactive image hotspots are a great way to highlight features in a product, or pick out products in a roomset or collection image. The pulsing hotspot icons are highly attention-grabbing, increasing email dwell time, and each pop-up can link to a unique landing destination – ideal for eCommerce campaigns.

Please note: This feature works on the most capable email clients, and will account for at least 50% of recipients on most email lists. When it’s sent to someone whose email client doesn’t support it, you have several options for the fallback state, which can be discussed during the design phase.

The image shown here is just for illustrative purposes – you sadly can’t do your Christmas shopping by clicking any of the links!

COUNTDOWN TIMER.

Give your email an added sense of urgency with a countdown timer, proven to bring in dramatically improved response rates to short-term deals and promotions. The best bit about countdown timers is they are supported by pretty much all email clients, so you can be sure the majority of your audience will be able to get that same sense of urgency and be compelled to take you up on your offer!

Please note: The image shown here is just for illustrative purposes – it isn’t taking you to some sort of fabulous Christmas sale, we’re afraid!

CUSTOM PERSONALISATION.

We’re all used to personalisation in emails – our names have been appearing in email body copy for a while now. But what if we could go further? Well, we can.

Dynamic images are unique to each individual email recipient, opening a world of possibility. It could be simply putting the recipients name on an item, but could also include live price updates, customised products and offers or localised content.

And the best part? Dynamic images behave just like any other image in an email campaign, so they’ll appear for all your users!

MULTIPLE VIEW SWITCHER.

You’ve got great products and you want to show them off from all angles, right? Well we’ve got you covered there, too. Perfect for fashion, jewellery, beauty and other luxury goods brands, this technology provides a slick user experience and helps to increase conversions and ROI.

Please note: This feature works on the most capable email clients, and will account for at least 50% of recipients on most email lists. When it’s sent to someone whose email client doesn’t support it, the fallback state can be completely different content, or simply the main / first product image as a standalone clickable element.

The image shown here is just for illustrative purposes – much as we’re sure you’d love some hotpants in time for the Xmas party season, these links don’t take you anywhere!

PRODUCT ZOOM VIEWER.

Provide slick, website-like content direct to the inbox! Your user can take a closer look at your product, seeing it in all its glory thanks to a pop-up overlay on hover (in desktop email clients) or tap (on mobile) – perfect for fashion, jewellery, beauty and other luxury goods brands.

Please note: This feature works on the most capable email clients, and will account for at least 50% of recipients on most email lists. When it’s sent to someone whose email client doesn’t support it, the fallback state for our is simply the product image as a standalone clickable element.

The image shown here is just for illustrative purposes – if you want some running shoes to kick start your new year’s resolution, you’ll have to look elsewhere!

AUTO SCROLL.

Got multiple messages you want to get in your email but don’t want it to look too busy? This CSS-driven scrolling carousel lets you do just that!

The attention-grabbing horizontal scroll feature increases dwell time, and each slide can be linked to a different landing destination, making this a truly versatile element ideal for eCommerce campaigns.

Please note: This feature works on the most capable email clients, and will account for at least 50% of recipients on most email lists. When it’s sent to someone whose email client doesn’t support it, they can be shown a single static panel, or a grid – whatever works best for you and your email!

Much as we’re sure you’re thinking about keep fit equipment at this time of year, the image shown here is just for illustrative purposes and won’t take you to a fitness shop!