VISION, MISSION & VALUES.
Your brand’s vision, mission and values should provide the building blocks of your business, informing everything you communicate both internally and externally.
By setting a clearly defined ‘DNA’ for your brand, you can be sure your whole team is aligned with your goals – and that your customers are getting a consistent message. We’ll work with both your management team and your staff to discover what sets you apart, before implementing this and creating internal collateral to ensure this DNA really does run through everything you do.
Has your brand lost the ‘freshness’ that once set you apart from the competition? Has your business focus shifted to the extent your current identity no longer matches your company direction?
Brands shouldn’t rest on their laurels, and a brand audit is a vital tool for companies looking to invigorate their brand and stay ahead of the curve.
We work with you to examine your current place in your industry, check out what your competition does and make more of your USPs to deliver a brand strategy that will revitalise your bottom line.
Great design goes beyond the visual elements alone. By underpinning our projects with a sound strategy – and helping our clients identify their brand’s visions and messaging – we create work that appeals to customers and gets buy-in from staff.
Jo Aslin - Creative Director
KEY MESSAGING & TONE OF VOICE.
Failure to effectively communicate your vision, mission and values with your audience can scupper even the biggest brands.
Following a robust Discovery Meeting and investigation into your industry and competition, we’ll create an in-depth document with tone of voice, words to avoid and guidelines for different channels – online, offline, internally and externally.