When label manufacturer Avery launched their new range of Create Your Own Labels’ aimed at home users, we not only designed stunning packaging for the new products – we also ensured they earned a place on shop shelves by developing an innovative marketing campaign aimed at store buyers.
The ‘Create Your Own Labels’ product range includes t-shirt transfers, jar and bottle labels, along with free, easy-to-use software enabling users to create their own label designs. We helped show off its creative flexibility by creating and sending store buyers a personalised summer hamper filled with bespoke labelled goodies.
Buyers were accustomed to receiving product samples through the post but we shook things up by showing them the possibilities available to consumers. This translated into extremely positive feedback and order numbers.
Customers have reacted so favourably to the packaging designs, and the summer hampers Theme created helped us no end in getting our foot through the door of new customers. Theme were as involved in the project as me and shared my passion to make it succeed.
SARAH NOYE – SENIOR PRODUCT MANAGER