BPA are a global leader in independent quality evaluation and customer development, working with some of the biggest companies in the world – but their branding was outdated, inconsistent and uninspiring.
A confusing website and poor quality sales presentations made it difficult to land new business, and they needed to act quickly to take their company to the next level.
Theme evolved the BPA brand, refining the core values and tone of voice and developing a new brand identity before developing UK and US websites and implementing refreshed sales collateral.
FULL ONLINE INTEGRATION
KEY MESSAGING & TONE OF VOICE
Theme has ensured that we have brand consistency despite being based in two continents. They understand the challenges faced by both audiences, and also handle the fact we work across two time zones.
DAVID BLACKWELL – CEO