Budget hotel chain Tune has worked with Theme since launching in the UK back in 2010. Having started with four London hotels, the group has expanded to include destinations in Newcastle, Edinburgh and Liverpool, as well as adding another London location at Canary Wharf.
Our initial challenge was to adapt what had been a strong brand in the Far East into something that would appeal to a UK audience.
As well as changing the imagery and style of the collateral, we developed a friendly, tongue-in-cheek tone of voice that has become a hallmark of the brand’s communication ever since.
We now handle all of the output for their existing hotels – both for leisure customers and corporate guests – as well as getting involved throughout every stage of a new hotel opening.
KEY MESSAGING & TONE OF VOICE
Theme’s ability to work creatively even when under pressure is a constant benefit – especially during the periods Tune has been opening a new hotel, when they become a real extension to my marketing team.
JANE KEENAN – MARKETING CONSULTANT