MAKING WAVES FOR TIDAL.

Creating a startup is always going to be daunting – there’s so much to think of, and all that hard work could be undone if your branding doesn’t pass muster.

When starting out, you want something that makes you look like an established brand, something potential new customers want to get behind.

Fortunately, we’ve helped a lot of start-ups in our time – some of whom have gone on to become multi-million pound businesses – so we’re perfectly place to help allay those fears.

And that’s exactly what we did for TIDAL, as director Paul Blunt will attest: “From the moment that we started working with Theme we knew we were in safe hands. They took time to totally understand our business along with the direction and strategy needed to attract the target audience.

“The ideas suggested by Theme were fresh, relevant and exciting, resulting in a fantastic product that will work for our business moving forward.”

From Discovery Meeting to finished article

We always approach branding projects the same way – with an in-depth Discovery Meeting where we learn the client’s aims, competitive landscape, likes, dislikes and so much more.

This gives us an excellent platform to build from, and in the case of TIDAL meant they signed off one of our branding concepts before they’d even left the studio – always handy when you’re looking for a quick launch!

From there, we put together all their key printed collateral – business cards, letterheads, brochure – and got to work on a website ready for a series of trade shows.

The website in particular was produced to very tight deadlines, with the homepage going live within a fortnight. Since then, the other pages have followed suit, and their site can be seen at tidaluk.co.uk.

Paul added: “From creation of the brand to the production of the website and customer literature the Theme team work closely with us to ensure our expectations were met in full and nothing seemed to be too much trouble.

“Our account manager offered that one to one personal service that we all aspire to and enjoy, which ensured that our confidence in Theme was maintained throughout the whole project.

“Personally I would recommend Theme to any business looking for new exciting ideas and ways to improve their overall customer experience.”