When we were approached by HF Holidays to look at refreshing their 2016 collateral, they were suffering from disjointed content, a lack of brand consistency and confusing brochures that existing guests understood but were proving to be a turn-off to new audiences.
We introduced a consistent brand across all collateral and began revamping their communications to appeal to a new, younger audience.
For the brochure, we stripped out unnecessary content and revisited the customer journey to ensure it was as simple to navigate as possible.
Online, meanwhile, they were losing ground on their rivals when it came to social media and their PPC accounts were inefficient and unwieldy.
A concerted digital marketing effort resulted in click through rates that far exceeded industry averages, while lowering their cost per click to deliver more value for money and ROI.
Theme took a really fresh approach to our brochure, creating something that sold our product both clearly and enticingly. Since then, they’ve enhanced both our offline and online creatives and moved our brand forward for new and existing guests.
EMMA BEATTIE – HEAD OF SALES & MARKETING